Modern day feminism: the joke’s on men!! By Marlon Huggins

This blog will be dealing with an often controversial topic, feminism. I will be reviewing the celebrated new-era-type feminist views that are often favoured by the media and identifying the effects this has on society; in particular society’s views towards what actions and activities are acceptable for men and women. The mediums I will be specifically looking at are daytime TV and television adverts. This analysis will show the negative ways in which both sexes are perceived in advertisements and the negative ways men are portrayed through daytime television shows.

 A couple of years ago, I was watching an episode of the Jeremy Kyle show. The subject was about domestic violence. The first guest to be interviewed was a woman who was constantly being beaten up by her boyfriend. The audience were naturally appalled at the level of violence this woman faced and how intimidated her partner made her feel. However, the biggest shock was yet to come. One of the last guests to come out was a man. A skinny, insecure looking man who had been abused by his wife for many years. When the man came out and spoke of his situation the audience was clearly shocked. However, their shock was completely different to the shock displayed when the female guest relayed her experiences. At certain points, nearly the whole audience was smirking or giggling as this man spoke about how scared he was of his wife. The most disturbing aspect of the scene was the insincere way Jeremy tackled the issue. He made unsympathetic comments along the lines of “grow some balls” and even squirmed with embarrassment at some of the explanations the man gave as to why he was choosing to stay with his abuser. At some points Jeremy actually sniggered, ignoring the genuine upset that this man felt. The overall message communicated from this episode was that only a woman is allowed to be pitied when receiving unacceptable abuse and tyranny but a man is not. The woman was not viewed as a villain in the same way as the man who had been abusing the previous female guest. This is only one instance where a woman is treated differently to a man and the woman benefits from this unfair treatment. The onus seemed to be on the man to stick up for himself, as though somehow this abuse was of his own doing for not being a ‘proper man’.

Personally I feel that in some ways men are now being victimised in society. Other than different sets of body parts and  body strengths, men and women are equal and we tend to forget that men need women and vice-versa to populate and co-exist in the world. We need to understand and embrace masculine aspects and feminist aspects in order to function properly. There’s a duality to everything and there is a balance needed for most things in the universe. We are no different.

I think there are a lot of people that have had their views changed towards feminism by the television and media industry. I don’t think programmes like Maury Povich, Ricky Lake or even Jeremy Kyle help anyone because they make men seem like demonic creatures who are put on this earth solely to cheat, lie and abuse women. In every negative scenario it is as if these women are put in horrible and negative situations by a man. At the conclusion of these stories the audience usually cheers on the woman for gaining inner strength and determination to fight back. The woman often shouts threats and obscenities to the effect of “I’ll cut his p***s off” which is usually met with rapturous applause. Programmes like these are basically teaching women to hate men and slaughter them in their sleep. Personally I wouldn’t want my daughter to grow up adopting this type of view.

I also believe that this modern day twist on feminism teaches women to become gold diggers: “When you pay as a man, I’m going to give you love, nurture and totally service you downstairs. I’m not going to service you downstairs, because if I have to pay, I become the man and we’re no longer going to have sex because I lost interest. I just close my legs[1]”. This was a quote by Patti Stanger on the “Joy Behar show”. She is the star on the show “Millionaire matchmaker”.  And unfortunately for men she is idolized by millions of women worldwide. This modern day take on feminism she preaches gives out all sorts of negative messages. I’m now going to rephrase what her quote essentially states in simple terms:

“If the man pay’s for me on dates I will have sex with him”.

This is not the greatest message to convey to young women growing up in today’s already complex world. Imagine if a man was to come out on a TV show and say that a woman needs to cook, clean and give him sex before he decides to bring in money and put food on the table. There would be a huge number of complaints from angry women labelling him a chauvinistic pig, and rightly so. But in this day and age, men are obliged to preach equality whilst women are seemingly getting a free pass.

Whilst researching this topic I read a  book called “TV Living: Television, Culture, and Everyday Life”, by David Gauntlett. The book discusses how women’s interests and concerns towards daytime television are represented. There is a survey in the book that highlights young women’s views (average age 14-20) towards daytime television, and the majority of women find the content to be trivial and insulting to most women.

“I think women’s interests and concerns sometimes get highlighted more during the day because men are meant to be at work. I don’t think it’s very fair and it is very sexist. I was ill a few days ago so I had to stay home from school, I spent most of the time watching daytime television, nearly all the programs were aimed at women”[2].

This was a statement by one of the women in the book. There are also other statements of women talking about how this type of media is only designed to suit the stereotypical view of a “house-wife”[3], and is no way aimed in any such way to men.

 

Daytime television talk shows are often considered to be pro-feminist because of their strong orientation towards women. Talk shows are now one of the main forms of television entertainment. They are fast and easy on the eye. Not only that, they are also cheap to produce, as they are not hiring actors; but using so-called “everyday people” like you and me. Since relating to the viewers is one of the main strategies of talk shows, the focus is more and more on programs where people talk about their experiences. Relying on ordinary peoples’ lives provides ammunition for the producers and an inexhaustible fund of stories.

The new genre of pro feminist talk shows has ended the near-fifty-year reign of soap operas as the most popular daytime “dramatic” form. More importantly, talk shows have become the most watched “for-women” TV genre. In a social study, more than fifteen million people were tuning in daily to watch Oprah Winfrey and her female studio audience debate personal issues. Generally a talk shows target-audience is a woman who is a mother, a homemaker, and consumer of emotion-filled narratives.

There are some talk shows out there that have a negative attitude towards males with misguided views of feminism intertwined with blatant sexist viewing. For instance there is an American talk show called “The Talk” which is presented by Sharon Osbourne. On one episode there was a news story about a woman who cut off her husband's penis and threw it in a garbage disposal because he filed for divorce.  Sharon Osbourne happily justified this and said that this was an act that was "quite fabulous" and "hysterical[4]," adding that she lights candles by Lorena Bobbitt's picture. I wonder what a child would think if he or she heard the female audience laughing at Sharon Osbourne’s trivialization of a vile act of domestic violence?

Also we had the whole Rihanna-Chris Brown situation. It was reported that Rihanna hit Chris, which resulted in him violently attacking her. This was obviously a terrible crime but my argument with this is that it was wrong on her account as well as his. He should never have attacked her as we all know but what was wrong on her account was that she hit him first. No one is saying that she was wrong to hit him, so, if it was okay for her to get so mad as to hit him, why is it not okay for him to get mad and hit back? By law the first aggressor is the one to take most of the blame, be it male or female. Feminists on the other hand seem to think that the man is the one to take all of the blame regardless of hitting first or hitting back. If Rihanna hitting first is not an excuse for Chris Brown’s hitting back, what is Rihanna’s excuse for hitting first?

Men are also frequently portrayed in a negative light on daytime television program “Loose Women” which seems to be another case of modern day feminism gone  too far. There could never be a male equivalent to a show like Loose women. Can you really imagine a  show with  a crew of laddish reality-TV rejects whistling at females, boasting about past affairs they have had behind their partners’ backs  and slating the female race  for being “good-for-nothing”? Not only would it obviously be sexist, but the idea would never be supported  in the first place.

In the beginning of 2011, Sky Sports presenters Andy Gray and Richard Keys lost their jobs for making off-air sexist comments[5].  None of the comments made were made during air-time but someone deliberately and deviously leaked recordings of their private conversations to destroy their Sky Sports careers. The “Loose Women”, presenters never come under the same scrutiny for their on-air sexism. Why is it acceptable for these women to base their TV programme around slagging men off but the same thing is a sackable offence for TV presenters who made their comments off air?

 Nowadays, if a man is sexist he's called a misogynist; if a woman is sexist she's called a feminist. In advertisements, sexism is often present in a way to sell the product to the consumer and it is so readily used, we are often unaware of it even taking place. This is a medium in which men and women are often stereotyped. Men are either idiotic or shown as sex objects. And women are either sex objects or only love you for expensive gifts. This is different to the 1960s when only women were portrayed as the mindless and weak individuals. The media tends to feed this view in to our brains in a persistent way that we start to see this view as a normal way of life and feel this ideal is what is expected of us.

 

These are just some examples of adverts that  portray a sexist view  of both men and women[6].

1)      Dolmio: The mama makes the Bolognese sauce and the papa and son are incapable of making it themselves

2)      Sheila’s wheels: Girls are magicians and a stupid gormless bloke is their stooge. Bit by bit they make him disappear until he is replaced with a baby elephant. Everyone laughs and the  crowd of women goes nuts.

3)      Un-known jewellery advert: A guy proposes to his girlfriend in the street. She is not impressed until he shows her how huge the diamond ring is. Then she says yes…

4)      Natwest: A male  customer on a fishing boat and a high-powered businessman on a trip to Rome. But the female customer is pictured at home with a baby hanging off her.

5)      Calgon: reassuring guy in overalls, and a  grateful mum in the kitchen.

But there are other ad’s that really caught my attention.

The first is an American ad selling “Fit Light Yogurt[7]” with an overweight lady in a Marilyn Monroe inspired scene with her dress blowing up in the air. The text under the ad says “Forget about it. Men's preference will never change. Fit Light Yogurt." So basically, this ad is saying that if you want to be with a man you need to look good and be thin. Even though the woman in this ad looks happy and even fun-loving, the ad is saying that  she’s not good enough.

Can you imagine how it must feel if you are a bigger woman viewing this ad? This ad is demeaning and superficial.

The second is the most disturbing of all of the ads:

It is an ad for “Dolce & Gabbana”[8] that looks like what can only be described as a gang rape. There is an attractive young woman on the floor who is being pinned down by a man with his top off, and his body is oiled down to represent sweat.  Around them are 3 other men who are just watching her. The woman looks helpless and is in a powerless position as compared to all the men who surround her. Is this image really necessary to advertise clothes? Does the woman need to be viewed as submissive to be sexy? Dolce and Gabbana seem to think so.

All that the company cares about is that they all look good but they are not worried about the subliminal message this advert gives out.

In conclusion, I have discovered through my research that  the general direction of day time television shows is a distorted new interpretation of “feminism”. This new view is not about “girl power” but more to do with stereotypical views of men and the derogatory things that  can be said about them to get better ratings and encourage a “girl power” type solidarity amongst the targeted female audiences towards these programmes. This direction is having a negative and often misleading effect on women. Shows like Maury Povich and Jeremy Kyle are teaching women that the vast majority of men are cheats and cannot be trusted. Shows like Millionaire Matchmaker are sending out the underlying message that money is power and money is enough to make a woman submissive. Patty Stanger’s views reach millions of people around the world and she is subconsciously sending out the message that enough money can buy a man sex on the first date[9]. Advertisements, on the other hand, generally discriminate against both sexes; regardless of whether it’s pre or post watershed. The real crime that is being committed here is that our society now just accepts this and even adopts this attitude as a normal way of life.

Bibliography

1.     M. Samuel, Want to see real sexism? Watch some TV adverts, 27 January 2011. Can be found: http://www.dailymail.co.uk/debate/article-1351183/Want-real-sexism-Watch-TV-adverts.html

2.     D. Thompson, Are TV ads getting more sexist? October 31^st 2011. Can be found: http://www.theatlantic.com/business/archive/2011/10/are-tv-ads-getting-more-sexist/247545/

3.     A. Pearcy, 10 modern ads that are sexist toward men, November 29^th 2010. Can be found: http://blog.ragan.com/prjunkie/2010/11/it_gets_better_too_guys_--_10.html

4.     D. Gauntlett, A. Hill, TV Living: Television, Culture, and Everyday Life, British Film Institute.

5.     Video by Krazie316, Catherine Kieu castrates husband, 15 July 2011, http://www.youtube.com/watch?v=wP4VeMJp9pE&feature=watch_response#t=4m45s. 

6.     Glassvisage, Sexism in product advertising, April 2010. Can be found: http://glassvisage.hubpages.com/hub/Sexism-in-product-advertisements

7.     Dolce and Gabbana advert. Can be found: http://s3.hubimg.com/u/1141722_f520.jpg

8.     HLN’s Joy Behar and Patti Stanger interview, February 18^th 2011. Can be found: http://sex.sheknows.com/2011/02/18/should-men-always-pay-for-dates/

9.     O. Gibson, Andy Gray sacked but pressure on Sky to remove Richard Keys, 26 January 2011. Can be found: http://www.guardian.co.uk/football/2011/jan/26/andy-gray-richard-keys

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[1] http://sex.sheknows.com/2011/02/18/should-men-always-pay-for-dates/

[2] TV Living: Television, Culture, and Everyday Life, by David Gauntlett

[3][3] TV Living: Television, Culture, and Everyday Life”, by David Gauntlett

[4] http://www.youtube.com/watch?v=wP4VeMJp9pE&feature=watch_response#t=4m45s

[5] http://www.guardian.co.uk/football/2011/jan/26/andy-gray-richard-keys

[6] http://www.dailymail.co.uk/debate/article-1351183/Want-real-sexism-Watch-TV-adverts.html

[7] http://glassvisage.hubpages.com/hub/Sexism-in-product-advertisements

[8] Dolce and Gabbana advert: http://s3.hubimg.com/u/1141722_f520.jpg

[9] http://sex.sheknows.com/2011/02/18/should-men-always-pay-for-dates/

Women behind camera by Elijah Idowu

“It says that Feminism is a collection of movements aimed at defining, establishing, and defending equal political, economic, and social rights for women. But for the movie industry now, feminism isn’t taken into consideration”

INTRODUCTION

Before the film industry became a big business, women were involved in nearly every aspect of production. There was no sexism in the early days, anybody on set contributed to whatever task which needs to be done both males and females. Writer Lizzie Francke who is an executive producer and recently credited for various movies such as Shame (2011), Kill list (2012), Hush (2009), Donkey Punch (2009) and the list goes on, she stated that she spent a good deal of time in the cutting room and the movie industry was both controlled by males and females.

Film is such a male-dominated industry. The whole way the business is constructed means there is just men at every level, which makes it really hard for female directors to get into the movie industries. Before I express my own thought and knowledge about women behind camera. I did some research about occupational title by biological sex on directors, writers and producers and I found out the percentage of female directors is 7% which is really low this proves that camerawomen in the film industries are faceless and nameless to people which I find very bad.

With all the new movies being released, I haven’t noticed any female directors being credited. I’m not a feminist; hence I think women should have equal rights as men. From my research about famous movie directors, it has come to my awareness that female directors are well known for their romance and sexual movies while the male movie directors tend to write and film different genre of movies. 

The movie number 9 was produced and co-directed by Elizabeth karlsen who began her career in independent film production in New York, Elizabeth also work with male directors such as Bill, Sherwood, Zbigniew Rybcyznski, Jim jarmusch. Elizabeth was nominated for the Producer’s Guild of America and was awarded a Woman’s Image Network award for her work on the project.

An interesting story from Elizabeth karlsen was she had to present the best feature award at the best eye view festival, and she stated that she panicked because the statistics of film directed by women is 6 percent which shows in the occupational title by biological sex graph. Elizabeth karlsen was the only woman who has won the Oscar for best director due to this situation, female directors would be  scared to come out of there closet and approach the film directing industry.

There was a touching statement which I found on the internet about Susanne Bier’s who is a Danish film director who recently won the Golden Globe and the Academy Award for Best Foreign Language Film for her 2010 drama In a Better World.


“Collecting the best feature award on Susanne Bier's behalf was her son, Gabriel. He charmed by delivering Suzanne's appreciation for both the award and the festival itself. Susanne has just won the Oscar for best foreign language feature for in a Better World, but she wanted it made clear how important it is that we celebrate and support women filmmakers. Her son also explained that he was the living proof that she had been able both to raise a family and forge a career as a film director.”


For Susanne Biers son stating that he was proud of his mum because she had to raise a family and also carry on with her film directing is really difficult, with this statement I can say it is an obvious reason which most females directors have and also in the world we leave in now, males are more likely to be the boss in all industries and wouldn’t want to take orders from females which I am not in support of because behind every male there is a great woman who gave birth to them and raised them up therefore female directors should be taken into consideration.

Female Hollywood actress Gemma Arterton who featured in big movies (Quantum of Solace and Prince of Persia) and small movies (Tamara Drewe) and she's just 25. Gemma Arterton spoke about the film industry being such a male-dominated industry.  Gemma Arterton stated which I quoted for my essay that “You can be a feminist; it's just difficult because it sometimes comes back at you” and the reason for Gemma Arterton speaking out loud was because at the beginning of her career she felt like everyone took her serious because of the big movie she featured in and she had the feeling that the world had done her a favour and she was in support of feminism which put her in a dilemma on whether to speak out loud which there would be consequence , people could say she’s grown wings due to the fact that she has become famous. Gemma Arterton said she’s a feminist now that she has spoken out and the industry is prejudiced generally.

“Expectations of women, girls, what they should look like, how they should be, what they should say, what they should wear, how their hair should be, what colour their skin should be. It's always going to be like that. It's not so much like that in theatre or independent film, and that's why I'm sort of gravitating towards those now, because otherwise you're fighting a losing battle and never going to win it. You're just going to be known as the mouthy one who gets in trouble for saying what she thinks. I thought to myself, do I say stuff or do I silently be a feminist.” 

In relation to this quote by Gemma Arterton, it could be a deadly statement because her career might be ended because most movie directors are male and might not work with her because male directors might look at it from a different perspective in terms of female being the boss and giving the males orders.

In reference to a book title (who run the show) by Mollie Gregory

By reading this book, I was able to find out that in the 70s, one could count the women who produced film or television on one hand and moving on to the 90s, there were hundreds of female directors but all of it whipped out after that. This book talked about women who ran the show and it was based on more than 125 interviews with women in virtually every segment of the entertainment business – from feature films to television. During the 70,s Hollywood workplace didn’t want any female film directors till the year 2000

In this book seven female directors where interview about them. The following names are listed

this book seven female directors where interview about them. The following names are listed

§  Gale Anne Hurd: After graduating, she joined "New World Pictures" as executive assistant to Roger Corman, the company president. She worked her way up through various administrative positions and eventually became involved in production.

§  Mimi Leder, who is the director of ER and The Peacemaker:  MIMI Leder is the Daughter of the late independent filmmaker Paul Leder, Mimi Leder was the first woman accepted to study cinematography at the American Film Institute.

§  Kathleen Nolan, the first female president of the Screen Actors Guild.

§  Jane Alexander, actress, producer, and head of the National Endowment for the Arts.

§  Polly Platt, producer of Broadcast News.

§  Martha Coolidge, director of Introducing Dorothy Dandridge and first female president of the Directors Guild.

§  Sherry Lansing, chairman of the Motion Picture Group, Paramount Pictures.

Conclusion

By researching about women behind the cameras, I was really shocked about the kind of information I found about in the filming industry. As a second year student going to my third year, I would want to be a film director because I am interested in moving images, in future when I become a famous director I would like to work with female directors because I’m not sexist .I believe from the successful female directors such as Gale Anne Hurd who could produce a brilliant and powerful movie like the terminator and aliens , more female directors should be given the chance to show what they made of and more movies like the terminator would be produced. 

Reference :

Why are women directors such a rare sight? | Film | The Guardian . 2012. Why are women directors such a rare sight? | Film | The Guardian . [ONLINE] Available at: http://www.guardian.co.uk/film/2005/mar/07/gender.world. [Accessed 24 March 2012]

Number 9 Films | About | Profiles | Elizabeth Karlsen. 2012. Number 9 Films | About | Profiles | Elizabeth Karlsen. [ONLINE] Available at:http://www.number9films.co.uk/about/profiles/elizabeth_karlsen. [Accessed 19 April 2012].

Where are the women film directors? | Kerry Fox | Comment is free | The Observer . 2012. Where are the women film directors? | Kerry Fox | Comment is free | The Observer . [ONLINE] Available at:http://www.guardian.co.uk/commentisfree/2011/mar/20/kerry-fox-women-film-directors. [Accessed 19 April 2012].

Filmmaker Susanne Bier, Seeking 'A Better World' : NPR. 2012. Filmmaker Susanne Bier, Seeking 'A Better World' : NPR. [ONLINE] Available at:http://www.npr.org/2011/03/10/134391928/filmmaker-susanne-bier-seeking-a-better-world. [Accessed 21 April 2012].

The Silent Era: Women Behind the Camera: Moving Image Section--Motion Picture, Broadcasting and Recorded Sound Division. 2012. The Silent Era: Women Behind the Camera: Moving Image Section--Motion Picture, Broadcasting and Recorded Sound Division. [ONLINE] Available at:http://memory.loc.gov/ammem/awhhtml/awmi10/silent_camera.html. [Accessed 22 April 2012].

Gale Anne Hurd - Biography. 2012. Gale Anne Hurd - Biography. [ONLINE] Available at: http://www.imdb.com/name/nm0005036/bio. [Accessed 22 April 2012]

Mimi Leder | Movies and Biography - Yahoo! Movies. 2012. Mimi Leder | Movies and Biography - Yahoo! Movies. [ONLINE] Available at:http://movies.yahoo.com/person/mimi-leder/. [Accessed 22 April 2012].

Beautiful women by Samuel Goitom

Beautiful women
by Samuel Goitom

                                                                        

                                             
                                                                 Gentlemen Prefer Blondes (20th Century-Fox, 1953)
                                                          Marilyn Monroe costume worn as Lorelei Lee: signature red sequin dress 
                                                               “Just Two Little Girls from Little Rock” opening musical number,

It's only in the past sixty years that thinness became the standard for beauty, and women were expected to have considerable curves, and if look at pictures of great beauties from the early 1900's, youthful body of the sylph, personified by the model Kate moss. The materialism and power dressing of the affluent, glossy, competitive eighties were discarded in the eco-friendly ‘purity ‘of the early nineties. More recently, GIRL POWER’S brash glamour is paired with laddishess in a period where girls must act like boys to get ahead; evidence of same elements of vitality and variety to the relentless idealisation of the thin body underpinned by the billion dollar FISHION, cosmetic and slimming industries.(Sarah Gamble page 118).

You’ll see some amazing feminine forms. Lilly Langtry One of the most beautiful women of her time, she was world-famous for her beauty at her time. The female body is ordered and perfected into an idealised form, which stands as a symbol of objectified female beauty. One thing I have to say is that talking about beauty leads talking about women. At one time the word ‘beauty’ was used to mean ‘women,’ and even today most of us apply the word ‘beautiful’ to women (and scenery) rather than to men. Many beautiful women in the world. These women are selected from beautiful supermodels, fashion, movies, music and other arenas are filled with exquisite women each unique not only in respect of their talents but also in terms of their looks. The one thing linking them together is their beauty that shines through. Let us know through comments who is the most stunning and breathtaking?

I think most women are motivated to diet in order to fit a particular clothing size. Attain thin bodies by dieting, exercising, and body contouring surgery, encouraging female consumers to believe that they can and should be thin. there is a greater preference for fuller lips in our society.
life is much simpler when clothes fit the person, rather than the other way around. I thank this is because men enjoy, The term ‘patriarchal’ refers to power relations in which women’s interests are subordinated to the interests of man. these power relations take on many forms, from the sexual division of labour and the social organisation of procreation to the internalised norms of femininity by which we live patriarchal power rests on social meaning given to biological sexual difference.(Sarah Gamble, ch 1,page 3, 2001).

Hollywood is producing movies like what Women Want in order to teach a generation of cavemen the new rules.

Like today Hollywood view of the world changed significantly as they became much more aware as then.... Movies culture spread around the world with the advent of Hollywood women. the editors go on, are oppressed within the film industry (they are receptionists ,secretaries, odd jobs girls, prop girl, etc)they are oppressed by being packaged as images ( sex objects, victims or vampires ) and they are oppressed within FILM THEORY, by MALE critics who celebrate directors like Hitchcock or Sirk for their material – often the humble ‘woman’s picture’ or ‘weepie’. The editors own project that we not only interpret representation of the world, like the world itself. (Sarah Gamble, page 93).Today's world is a woman's world and in order for men to succeed they must learn to think like a woman thinks. 21th century to the new rules, right is what women want. Women must be accepted as they are. Before we go any further. This is not an article about how women aren’t equal to men; Women are tougher and stronger, smarter and more intuitive than men in many ways.. I truly believe that men and women are equal. The woman is better than man in many ways. Women are just as strong as men in both physical and emotional. If we weren't then how have we achieved all that we have? for example women never used to work and it certainly wasn't a man that changed that it was a woman, a woman that was very strong willed and determined a woman who although was female was a lot stronger that a hell of a lot of men!! We then managed to get equal pay and that was because we outsmarted the men. Men and women are equal if not women are higher, without women men would be nothing, can you imagine Adam without eve? Men make women sound inferior but that is only because men are fearful of strong independent women because we are so powerful! Women are not more powerful than men and men are not more powerful the women we are both human beings we have amazing things together imagine a world without the opposite sex we need both men and women . And men aren’t scared of the independent women and women not afraid of the independent man. We are both equa in charge of the world for Were equal in every way.

In the movie Mel Gibson discovers that he can hear what women are thinking as a result of an accident. Eventually he loses this "gift," but not before he learns what women want. As a result, with no outside help except for an electrical short in his hair dryer in his bathroom, Mel transforms himself from a chauvinist to a sensitive male.

One of the most underrated actors of our time. This film starts with a very unique, funny idea, and it does not disappoint in terms of how good it can be executed. Well casted, well directed and very funny film.

In same culture have made it clear that many women are nothing more than show they are bodies’ attraction and many women exploit themselves by wearing revealing or tight clothing (especially the most insecure women). I'm not saying that all women should cover, but they should maybe consider what image they are giving off when they wear certain things. Show off as much of it as possible, and is alive simply for the pleasure of men. If they don't want their men looking at other women they should not dress so other men will look at their bodies. Many Cultures Prefer a Fuller Women’s Figure, so it makes me wonder how our world will change over the next few decades.

In ways of seeing (1972), John Berger made the connection between the visual language of ADVERTISING and publicity, with its emphasis on idealised, objectified bodies, and the conventions of Old Master painting. One of the most enduring idealisations of the female body is the high art cultural from of the painted or sculpted nude. (Sarah Gamble, page 119).Images of female bodies are everywhere more than male bodies. Through television, radio, movies, music, the internet, and advertising, many women are portrayed as sex toys. It’s a look at how many women are secretly being manipulated by man, into living lives that are alien to their true inner nature; and how most women are suffering because of it. The pressure to maintain a low bodyweight amongst fashion models in particular leads to a high incidence of Eating disorders , Divorce, overwork, overstress, plastic surgery, depression, suicide ~ something strange is happening to women.Young girls are taught by media that getting drunk, acting aggressively, and having sex with multiple partners. These TV shows have a negative influence on young women and young men, and they have a negative impact on society over time. Add to this the fact that women are made to feel inadequate by the mass media by repeated exposure to printed ads, magazines, television shows, and movies that feature excessively thin, beautiful, young and flawless models. We all know that this blatant in-your-face marketing of such impossible-to-achieve standards of beauty only hurts young women and older women, rather than the ‘good works ‘of a century age.(page 119).

In my world, I love you and care about you so much. Women, God created the first man and woman in His own image. You have been created in the very image of God and have eternal worth. He loves you, and you are His perfect creation. God did not create you to be a toy for men’s passions, but to serve and glorify Him with your lives. Regardless of what the world calls beauty, YOU ARE BEAUTIFUL because of who you are in Christ! It is Christ, not the world that makes you beautiful. It is the unconditional love God has for you that makes you special, not how many men lust after you. To make you beautiful.

The power and rights of women: Many educated women in the world assume that women's right. Women are serving at virtually every level of government, e.g., Chancellor Merkel in Germany and Hillary Clinton as the US Secretary of State. Argentine president elected in the twenty-first century, Cristina Fernandez de Kirchner. Australia's first female Prime Minister Australia Prime Minister she said women needed to have a far greater representation in positions of authority.

‘It is clear that globally much more needs to be done," Ms Gillard told The Sunday Time."CHOGM is a great opportunity to inspire the women and girls of the commonwealth to aim high and believe that nothing should stand in the way of achieving their dreams.

Reference

(Book) An introductory guide to cultural theory popular culture, john storey

(Book) THE ROUTLEDGE COMPANION TO Feminism and Post feminism Edited Sarah Gamble

Butler, c (2002) postmodernism: Avery short introduction. Oxford university

Press.

jenainati,v. (2007) introducing feminism. Thriplow :icon

·        From YouTube viewed  by Challenging Media on 4 Oct 2006

            http://www.youtube.com/watch?v=C7143sc_HbU

            http://www.youtube.com/watch?v=1DG0cVUd0pI&feature=related

        ·     YouTube, konami99 (2007)    the ultimate dress size comes with its own risks.

http://www.youtube.com/watch?v=xkcPeok6B7Q&feature=player_embedded.